Jay Cinema // A Smile to a Tear
A concept album rooted in transformation, 'A Smile to a Tear' traces Jay Cinema’s path from darkness toward light, a slow, hopeful ascent told through vivid lyricism, a diversity of production, and vulnerable honesty.
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Sleep Sinatra // "Designer Reality"
Produced by SINAI (Sleep Sinatra himself), “Designer Reality," featuring Breeze Brewin of the Juggaknots, captures the sonic tension of an age where truth is distorted and authenticity is rare.
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LAVAGXRL // make believe
Across six tracks, LAVAGXRL explores how we narrate our lives, painting ourselves as heroes, fools, or villains depending on the story we choose to tell. “Sometimes we don’t see the foreshadowing until much later,” she reflects. “But we always have the choice to change the framing and rewrite our personal narrative.”
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Dot Dev // There Was a Wind, But No Chime
The new record distills years of personal reflection and industry turbulence into poetic vignettes. "I did dare to dream of a life as a rough and tumble touring rapper, and while I got it, what it led me to afterwards was much more valuable."
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Dear Dea // "Azúcar"
With infectious alt-R&B grooves and a Latin-infused pop allure, the track documents the bittersweet realization that a once fun relationship has turned toxic and must now end.
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Borboleta // "That's Fine"
Borboleta returns with “That’s Fine,” a tender, soul-baring letter of goodbye that honors love, friendship, and growth through endings. Written in the wake of a three-year relationship, “That’s Fine” is a moment of emotional clarity, it’s reflective, empowering, and grounded in gratitude.
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EveryDejaVu is an independent record label based out of Massachusetts. Starting as a blog in 2012, we released our first official release as a label in 2014 and have released over 20 projects since. We have released projects from j^p^n, Blu, Satchy, Ehiorobo, Dear Dea, and others spanning hip-hop, indie rock, R&B, electronic, and more. In 2024, we signed 7 artists, released 9 projects, and posted on our blog over 100 times.  EveryDejaVu—in everything we do—represents the search for finding a contrast between the norm and the fantastical, and all the beauty that comes with that.

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